WHY UAE

The UAE: A Global Gateway for Jamaican Products

Ashanti Imports chose the United Arab Emirates as its strategic base for a simple reason: it is the perfect gateway to a world of opportunity. The UAE is not just a market; it’s a dynamic hub for international trade, offering unparalleled advantages in logistics, market access, and a consumer base that is hungry for diverse, high-quality food.

A Global Trade Powerhouse

The UAE’s strategic location at the crossroads of Europe, Asia, and Africa has cemented its status as a global trade leader. In 2024, the UAE’s total foreign trade reached an impressive AED 5.23 trillion, a 49% increase from 2021. The country is now a top global performer, ranking 11th in merchandise exports and 13th in services exports. This robust trading environment, supported by world-class ports like Jebel Ali and business-friendly policies, makes the UAE a reliable and efficient entry point for our Jamaican products.

Meeting the Rising Demand for Quality

The UAE’s diverse and multicultural population, which is expected to reach 10.7 million by 2025, has created a significant demand for a wide variety of food products. Consumers, especially a growing middle and upper class, are increasingly prioritizing taste, brand trust, and quality. There is a rising interest in healthy, natural, and organic options, with more than 60% of regional consumers planning to increase their consumption of fresh produce. Our premium Jamaican fruits, vegetables, and food products are perfectly positioned to meet this growing and evolving market demand.

The Re-Export Advantage

One of the most compelling reasons for our presence in the UAE is its powerful re-export economy. The country serves as a vital distribution hub, connecting goods to over 3.5 billion consumers across the Middle East, Africa, and beyond. Re-exports reached AED 639.5 billion in 2024, with top destinations including Saudi Arabia and Iraq. This re-export network allows Ashanti Imports to not only serve the local UAE market but also to help our B2B partners expand their reach and distribute Jamaican products throughout the broader region.
By leveraging the UAE’s strong economic foundation and advanced logistics, Ashanti Imports is perfectly positioned to deliver the authentic taste of Jamaica to the world.